


You may still want to include your website URL and/or social media accounts, but they should play a supporting role. On the other hand, if you find more people buy once you’ve had a one-on-one interaction with them and are able to uncover their needs before directing them to a specific website page, perhaps your email address should be front and center. If you have a better chance of making a sale when people visit your website, you might choose to make your website’s URL the focal point of your card. they’ll find links to your social media pages once they’re on your website, but that information may not be necessary on your business card).ĭo you want people to visit your website, OR email you, OR follow you on social media? If you choose a main purpose for your business card (aside from simply listing information), you can create a focal point around that purpose and let other information be in the background, or uncovered someplace else (e.g. However, it may start to look overwhelming. You may feel you want to squeeze all your information on there, such as: What’s the most important action you want people to take after receiving one of your business cards?

There are no rules when it comes to the information you include on your craft business card but it should absolutely communicate the identity of your business. Let’s get creative and design a craft business card that gets people wanting to buy from you. Try thinking of your art of craft business card as a piece of marketing material…a tiny billboard or advertisement for your business not just a list of contact information. However, since 80% of business cards tend to end up in the trash, I thought I’d offer a few ideas to make your craft business cards more impactful and create more opportunities for sales.

Tagline or brief description of what you sell.You can, of course, keep things simple and include the basic information required on a business card. Use this article to narrow down what you should put on your craft business cards, or any other piece of marketing material. These questions apply when determining copy for a variety of areas in your business: And how do you communicate it in a clear way?.What do your potential customers care about?.Which information is important to share and where?.So how do you determine what to include when it comes to marketing material such as business cards? But sharing all the information at once makes it overwhelming for potential customers. There’s so much we want people to know and understand about our businesses.
